Your brand - the next media company!?

Today, brand-building is all about what unique story it has to the consumer, and how well the story blends into the mind/life of its aspirants.

The use of the word aspirant is deliberate – isn’t a prospect passé?

Whats your brand noise? Where are you placing it??

In all the brand clutter, the ‘unique’ brand story ought to be so compelling, and weave itself seamlessly into the consumer’s life story – present and future.  Its only consumers aspire to blend the brand story into his own life story does the brand survive and flourish. So, the consumer ought to be an aspirant, not a prospect.

In that backdrop, every brand needs to have an ongoing, compelling and unique story. And these stories are built in by sheer content which the brands generate – content that stands out across media, across social platforms, and that generate comments and likes in the social universe.

Author of a famed book on the subject, Michael Brito, made a guest post here on why its important for your brand to be a perennial content engine - Brian Solis blogpost

So, whats your content generation today, and where are you telling your story? Where all is it being amplified??